Understand that if your resume will not be used for job-search purposes, then you may not need a resume per se. What you need might somewhat look and "smell" like a resume, but overall, you'll have much more control over creativity, layout and content, with a similar document. This is something to consider going forward.
A main consideration to developing a business resume (or whatever you'll call the finished works) is who the audience of your document will be. If you're needing something seen by prospects, then consider the integration of praising client comments, lists of prominent clients, and other important (and impressive!!) business-specific details that prospects wish to know about you and your business operation.
Keep in mind, too, the document could be slightly spun for distribution to existing clients, as well, for the purpose of up-selling and cross-selling.
Let's say, however, that you wish to utilize a business resume for the sake of searching for employment. Maybe you plan on selling or closing your business. Then, yes, a traditional business resume will be perfect for your needs.
Traditional resume categories will be perfect as well, yet you might broaden your business resume a bit further by adding Board of Director (BOD) positions, affiliations, and committee involvement. Keep in mind, however, that some roles you're performing now, whether as part of your daily job or as part of promoting your business, may not be relevant to those considering you for employment.
Also keep in mind that there's a bit of stigma that goes along with business owners. Hiring managers are possibly thinking: Why is he leaving his business? Why is he looking to take a step back in his career? Why would he want to work for our company?
Business resumes can be ...
... used within bid packages when securing a contract
... integrated into your online web portfolio
... submitted as part of a proposal to support a venture capital request
... provided to prospects for solicitation purposes; clients to expand their knowledge of your waresThese are all viable questions, and in all likely-hood, ones you'll need to answer at some point.
Don't miss added opportunities with a business resume.
A business resume can be used within your personal branding campaign as well. Here's a good time to mention ... if you're a business owner and currently don't have a personal branding campaign in effect, you're missing out on one of the hugest opportunities to draw business. Attracting business using branding and marketing techniques is just smart business. Your cost of acquiring the sale is substantially less, therefore, adding significant bottom-line profits. Plus, these techniques oftentimes generate more referral clients. Think about it. When's the last time you were given a recommendation by someone who had just noticed an ad in the yellow pages? It never happens.
People refer people they know, those they have heard of, or those they have a perception about.
So, just to recap. What will the resume be used for? If clients and prospects, great. If you're planning to utilize it for another platform, ensure to morph the resume to its intended audience. The more focused the resume (or whatever it is you create), the better the return.
Business Resume Objective
When writing the objective for your business resume, again, consider the audience. The objective serves as your quick commercial, letting readers see at a glance your target position and how your skill set is relevant to them. Objectives range in size, typically 5 sentences or more. You want something that's "meaty" enough to satisfy most everyone reading it.
Take the following objective for a website developer. In this example, this client wished to secure clients using his business, yet he also wanted to be able to shift the resume should be require it for an employer down the road. Note how this client wished his company logo above the objective. Nice touch! 
Website, E-Commerce & Database Developer for Small Businesses
Serve as Webmaster, Project Developer, Programmer/Coder, and Research Analyst
Lead database developer and programmer with a keen sense of online business operations supplying emphasis upon data management, programming efficiency, and IT solutions. Professional who possesses impeccable intercommunication skills, thrives with employee interaction, and handles varying website development and maintenance requirements with ease. Utilize Oracle and SQL server with scalable web-based solutions. Direct and assist internal and external technical members, such as script and PHP/ASP/HTML/XML/CSS writers, to ensure the user interface meets customer expectations and meets easy navigational standards. Manage all aspects of development and maintenance projects, from initial conceptualization and planning stages to troubleshooting, debugging, and providing end-user support. Handle development projects ranging in budget from $1,500 up to $35,000. Complete on-going client projects on a part-time or full-time bases, depending on the client's budget restrictions. Website/Graphic Designer * Online Marketer * Keyword Researcher
Search Engine Optimizer * Most Coding Languages * Project Manager |
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... because not all resumes and
